Door Drops
Door Drop Distribution
Door Drops: An Effective Direct Marketing Strategy
Door Drops are a form of direct marketing distribution to both residential and commercial addresses.
According to Market Reach, as soon as door drops are delivered, 65% of recipients view them, with over 75% engaging with the content.
This format is highly popular among mobile users and fans of brands such as Facebook, Instagram, and Netflix, who engage with door drops an average of 3 times.
Market Reach also reports that 10% of door drops lead to a positive commercial outcome.
With 28 million households in the UK, Letterbox Distribution can assist you in reaching them by delivering your promotional materials through their letterboxes.
Our dedicated team works 7 days a week and 352 days a year to ensure your message reaches the intended homes.
Furthermore, we offer printing services to ensure that your campaigns are of the highest quality and delivered at the appropriate time to the right households.
We cover both residential and business-to-business distributions:
At Letterbox Distribution, we provide you with information on the number of letterboxes in your desired location, as well as details on properties with low, middle, and high income levels.
Benefits of Door Drops
Benefits of Door Drops as an Advertising Medium with Letterbox Distribution
When it comes to advertising, door drops have proven to be an effective and powerful medium for reaching your target audience. Here are some key benefits backed by industry sources:
1. Extensive Reach
Door drops allow you to reach a wide audience, delivering your message directly to their homes or businesses. According to Market Reach, door drops have the potential to reach 90% of UK households, making them an effective way to generate brand awareness and reach a large number of potential customers.
(Source: Market Reach)
2. Direct Engagement
Door drops offer a tangible and physical form of advertising that recipients can touch and engage with directly. This direct engagement increases the chances of your message being noticed and remembered. Research by JICMAIL (Joint Industry Committee for Mail) shows that 65% of door drops are viewed as soon as they are delivered, with over 75% engagement in total.
(Source: JICMAIL)
3. High Visibility
When a door drop is delivered, it is placed directly into the hands of recipients or left at their doorstep, ensuring high visibility. According to Market Reach, door drops have a higher likelihood of being seen compared to other forms of advertising, such as emails or online ads.
(Source: Market Reach)
4. Targeted Marketing
Door drops provide the advantage of targeted distribution, allowing you to select specific areas and demographics that align with your target audience. This precision targeting ensures that your message reaches the right people. According to a study by DMA (Direct Marketing Association), door drops can achieve response rates of up to 10% when effectively targeted.
(Source: DMA)
5. Cost-effectiveness
Door drops are a cost-effective advertising option compared to other traditional marketing channels. According to Whistl, door drops can deliver an average return on investment (ROI) of £3.22 for every £1 spent, making them a cost-efficient choice for businesses with varying budgets.
(Source: Whistl)
6. Measurable Results
With door drops, you can incorporate unique codes, offers, or response mechanisms to track and measure the effectiveness of your campaign. This allows you to gather valuable data and insights to evaluate the return on investment (ROI) and optimize future marketing strategies.
By leveraging the extensive reach, direct engagement, targeted marketing, cost-effectiveness, and measurable results offered by door drops, in partnership with Letterbox Distribution, you can effectively promote your products, services, or brand messages to a receptive audience.
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Our Services
See Our Pricing Plans
Here you can find a small selection of our pricing plans
Individual Delivery
- 5,000
- Your Message Only
Individual Delivery
- 10,000 +
- Your Message Only
Shared Distribution
- 20,000
- Shared Distribution
What Our Clients Say
My business carries out a door to door advertising campaign every three months with Letterbox Distribution. They have always provided this service in a reliable and efficient manner. We can trust them with our marketing budget.
Letterbox Distribution distributed our 10,000 leaflets to every household in our franchisee territory. We achieved a 31% in increase in turnover. We targeted high income households and will most certainly use this company again.
Door Drops Across Greater London
Our expert knowledge of London and The South East ensure your promotional material is delivered to your exact target audience quickly, efficiently and to specified time scales.
Our focus of our leaflet delivery service is London and the South East. In the links below you will find out our areas of operation across Hertfordhsire (Herts), Buckinghamshire (Bucks), Bedfordshire (Beds), Essex, Kent & Surrey.
We never claim to be the cheapest, but if you’re looking for an affordable, accountable and efficient leaflet delivery service in London, the Letterbox Distribution team are hear to help. See our pricing here >